WildPaws Dog Adventure Park Homepage Design
Client:
WildPaws Dog Park
Industry:
Pet Services & Recreation
Package:
Brand & Website Design
Tools:
Figma & Framer
Goal:
Design an engaging, user-friendly homepage for an indoor dog adventure park, encouraging bookings, event participation, and community building.
Challenge:
WildPaws needed a homepage that captured the adventurous, energetic spirit of their brand while meeting multiple goals:
Showcase park features like obstacle courses, agility training, and open play areas.
Create a bold, vibrant, community-driven design that appeals to urban dog owners aged 20–40.
Prioritize usability, clear calls-to-action, and mobile responsiveness.
Foster excitement and trust through dynamic visuals and engaging interactions.
Solution:
I designed an energetic and approachable homepage using Framer, focusing on visual excitement, usability, and community-building:
Aesthetic & Branding:
Created a vibrant color palette with bold blues, oranges, and greens to reflect energy and movement.
Used strong, modern typography to deliver a lively and adventurous vibe.
Incorporated playful elements like animated bone icons, high-quality action shots of dogs, and a paw cursor hover effect for extra personality.
Homepage Features:
Hero Section: Full-screen image showcasing dogs in motion, with a strong tagline “Unleash the Adventure!” and a direct call-to-action to book a visit.
About Us Section: A concise introduction to WildPaws' mission and park amenities.
Park Features Section: Illustrated icons and short descriptions highlighting agility courses, obstacle playgrounds, open play areas, and training options.
Events Section: Listings for upcoming events like "Puppy Play Dates" and "Agility Training Clinics."
Testimonials: Social proof with quotes from happy dog owners.
Membership & Pricing: A clear, easy-to-navigate overview of membership options and day passes.
Newsletter Signup: Encouraging visitors to stay connected with events and community news.
Footer: Essential links, contact info, and social media handles.
Design Details:
Added subtle animations and hover effects to create a dynamic, fun browsing experience.
Optimized the design for responsiveness across mobile, tablet, and desktop devices.
Carefully balanced energetic visuals with usability to ensure smooth navigation.
Results:
Positive Community Feedback:
Praised for aligning perfectly with the design brief.
Loved for the bold color choices, typography, and playful hover interactions.
Recognized for creative touches like the animated icons and paw hover cursor.
