La Pera ELE Brand Creation, Website Migration & Refresh
Client:
La Pera ELE
Industry:
Education
Package:
Brand and website design
Tools:
Canva, Framer, Gumroad
Goal:
Create a soft, professional brand and a flexible digital platform that grows with Ana’s business — later updating it to lower costs and realign her website strategy with her evolving services.
Challenge:
La Pera ELE needed:
A welcoming brand identity that appealed to both children and adult learners.
A functional website that supported digital product sales and Ana’s growing audience.
A migration from WordPress to a more sustainable platform, avoiding hosting costs rising above €300/year.
A homepage refresh to better reflect Ana’s updated business focus after two years of growth.
Solution:
Branding and Initial Website Creation:
Designed a soft pastel color palette and a playful pear-themed brand identity to reflect Ana’s approachable teaching style.
Built a WordPress website with a shop integrated with Gumroad, making digital sales easy and intuitive.
Created branded Instagram templates and AI-generated 365 content ideas for a full year of consistent social media presence.
Redesigned Ana’s worksheets to align with her new visual branding.
Website Migration and Strategy Update:
Migrated La Pera ELE’s website from WordPress to Framer during a focused VIP Design Day, reducing annual hosting costs and improving performance.
Used the migration as an opportunity to strategically update the homepage:
Highlighted Ana’s new focus on Spanish for Erasmus students and language exams.
Simplified the structure for a better user journey, making it easier to find courses and resources.
Preserved brand consistency while refreshing the overall look and messaging to better match Ana’s current business goals.
Design Details:
Delivered an updated brand guidelines document ensuring consistency across all channels.
Maintained a friendly, clean, and approachable visual style on the new platform.
Results:
Future-Proofed Website: Lowered annual website costs, improved platform flexibility, and positioned Ana’s business for continued growth.
Updated Brand Messaging: The homepage now clearly reflects Ana’s services, making it easier to attract the right students.
Ongoing Client Satisfaction: Ana continues to recommend my services proudly and feels empowered by her updated, easy-to-manage online presence.
