Kanka (Online Spanish Language School): Vibrant Brand Identity for a Spanish Language School
Client:
Kanka
Industry:
Online Language Education
Package:
Brand and website design
Tools:
Illustrator, Canva
Goal:
Design a fun, modern, and culturally meaningful brand identity for an online Spanish school that emphasizes personalization and moves away from typical Spanish flag imagery.
Challenge:
Kanka needed a brand that stood out in a crowded market of Spanish language schools, many of which rely heavily on stereotypical cultural symbols. The founder, originally from Mexico, wanted something deeply personal, fresh, and vibrant—something that could grow with the business as it evolved to include other languages.
The brand had to:
Feel welcoming, fun, and modern.
Incorporate Caribbean energy without being cliché.
Carry personal meaning for the founder, connecting to her nickname ("Kanka," meaning little frog) and Latin American heritage.
Solution:
Through a deeply collaborative process, I crafted a unique and flexible brand:
Aesthetic & Branding:
Developed a vibrant color palette inspired by the rich, intense tones of a Caribbean sunrise—fun, energetic, and approachable.
Designed a modern logotype using a customized typeface with rounded edges to enhance friendliness and accessibility.
Created an abstract frog-shaped isotype based on indigenous Latin American symbology, symbolizing looking forward to the future.
Ensured the graphic mark was versatile enough to evolve as Kanka grows, potentially expanding into teaching additional languages.
Design Details:
The frog is abstract but recognizable, carrying personal and cultural symbolism without relying on clichés.
The moodboard and final designs tie together vibrancy, approachability, and sophistication—capturing the spirit of Kanka’s personalized approach.
Delivered a brand identity ready to support long-term business growth while maintaining strong emotional and cultural roots.
Results:
Original and Memorable: Kanka now has a unique visual identity that sets it apart from competitors.
Deeply Personal: The branding feels authentic to the founder’s story, resonating with both her and her students.
Built for Growth: The flexible, future-proof design positions Kanka for expansion and evolving language offerings.
Testimonial:
Patricia designed my logo and website. She did an amazing job! She understood my idea and created exactly what I was expecting. Her ideas are fresh and innovative. I can truly see pasion in everything she delivered. Totally recomended!
Anaheli Vázquez
