Kanka (Online Spanish Language School): Vibrant Brand Identity for a Spanish Language School

Kanka, an online Spanish school founded by a Mexican educator, needed a brand identity that broke away from clichés and reflected something personal, vibrant, and culturally grounded. The goal was to design a fun, modern brand that felt approachable and meaningful—capturing the founder’s Latin American roots and her nickname, “Kanka” (little frog), while remaining flexible enough to evolve with the business.

Through a collaborative design process, we created a bold, sunrise-inspired color palette and a customized, friendly logotype paired with an abstract frog-shaped isotype rooted in indigenous symbolism. The result is a culturally rich and emotionally resonant identity that balances warmth, professionalism, and originality. Kanka now stands out in a crowded market with a brand that’s both personal and poised for long-term growth into new languages and audiences.