Illanith Benjamin Holistic Energy Therapist: Brand Identity and Digital Ecosystem
Client:
Illanith Benjamin
Industry:
Wellness
Package:
VIP design Days
Tools:
Canva
Goal:
Create a powerful, modern brand identity and set of digital tools that reflect Illa’s deep, intuitive work while empowering her to connect with high-performing, spiritually curious women.
Challenge:
Illanith needed a brand and marketing foundation that captured the essence of her work—healing, feminine leadership, authenticity—while being positioned for growth. The existing materials felt misaligned and fragmented, which made it harder to confidently promote her workshops, programs, and retreats. She needed:
A cohesive brand identity that blended softness, empowerment, and professionalism.
Foundational digital assets to promote workshops, events, and client offers.
A modern, scalable landing page distinct from her main website.
Support creating strategic, aligned content across Instagram, LinkedIn, and email.
As her business quickly evolved, she also needed to adjust her offerings (like her Women’s Moon Agenda planner) and backend systems to support her next stage of growth.
Solution:
Through a dedicated design day (and a second half-day follow-up), we created a strong, aligned brand ecosystem built for visibility, connection, and scalability:
Brand Identity & Digital Assets:
Developed a brand guidelines document establishing consistent colors, fonts, tone, and visuals to reflect empowerment, feminine leadership, and deep healing.
Designed a LinkedIn banner to elevate her professional profile.
Created a 23-slide proposal and pitch deck template for corporate partnerships, speaking events, and retreats.
Designed a newsletter guide for her Love Notes email series, ensuring consistency and emotional connection across Flodesk.
Content Creation:
Designed 12 promotional pieces including posters, flyers, and Instagram posts, each aligned with her brand’s new visual direction.
Provided recommendations for streamlined photography and bio consistency across platforms to build brand trust.
Landing Page & Workshop Materials:
Built the framework for a dedicated landing page aimed at funneling her ideal clients (corporate entities, empathic leaders, and wellness seekers) into speaking events, free calls, workshops, and retreats.
Created and refined her Women’s Moon Agenda planner, tying it visually and strategically into her broader ecosystem.
Strategic Support & Business Optimization:
Suggested practical action steps to strengthen her client funnel:
Website migration recommendation to save over $400/year.
Lead form development to pre-qualify prospects based on availability, financial commitment, spiritual alignment, and readiness for transformation.
Content strategy tips: Encouraged recording 1-hour video content sessions and using Opus Clip to repurpose across Instagram and LinkedIn, maximizing her reach without draining her energy.
Results:
Cohesive, Empowered Brand: Illanith now has a brand identity that fully embodies her mission, supporting her as a modern healer and thought leader.
Professional Tools for Growth: From pitch decks to posters to landing pages, Illa has the materials she needs to confidently promote herself and scale her offerings.
Stronger Client Attraction: The foundation is set for attracting aligned clients—those ready to invest deeply in themselves and her transformational work.
Client Satisfaction: Illa expressed deep gratitude for finally feeling seen and understood through her branding and digital presence, with excitement for the next phase of her business journey.
Testimonial:
"…Patricia saw me, my work, and my vision in a way that even I couldn’t fully articulate. She reflected it back with clarity and creativity, giving my brand a voice and an identity that I feel deeply proud of."
Illanith Benjamin
