Patricia Ordoñez Freelance Designer

About me

Helping women grow bold businesses they believe in—without design drama or Canva meltdowns.

Hey, I’m Patricia—brand & web designer, decision-fatigue eliminator, and your go-to creative partner who actually gets it.

I work with women in business who are done duct-taping their visuals and DIY-ing their dreams. They’ve got offers worth shouting about, they’re clear on their audience—and now? They’re ready for a brand that feels as legit as their business actually is.

I help them do that through bold, timeless design that makes an impact and gets things done fast. Because the truth is: we don’t have time to be in limbo. Not when we’re building businesses that give us freedom, power, and choices.

So, how did I get here?

Technically, I’ve been designing since I was 7. I made my mom’s business cards. I had the best damn school flyers. But growing up in Venezuela, the only careers people respected were the “serious” ones—doctors, lawyers, engineers. So I studied Environmental Science (which I did love)... but I couldn’t stay away from design.

I kept creating on the side, studied design and communications on my own, took every course I could find (from CalArts, Google—you name it), and eventually realized: this isn’t just a passion. It’s a calling.

The final push? A free domain and hosting offer from Yahoo during the pandemic. I said “F*ck it, this is my chance”—and I never looked back.

What I bring to the table

Over the last decade, I’ve lived in 5 countries, worked in everything from customer service to NGO leadership, taught, learned, and built my own business from scratch—just like you.

I know what it’s like to be a woman, an immigrant, a founder, and to juggle it all while still feeling like you have to prove yourself. I’m not here to give you more to do—I’m here to make things easier. No endless questionnaires. No complicated to-do lists. Just clear systems, fast turnarounds, and a process that frees up your time so you can focus on what actually matters.

I design primarily in Framer because it’s flexible, beautiful, and lets us go from concept to live site without the tech drama (and yes—I’ll handle all the annoying parts).

Outside of client work, I also host two podcasts and run a weekly coworking community for women in business—because building your brand shouldn’t be lonely. It’s not just about design—it’s about creating a business and life you actually want.

Clients say working with me feels like I read their minds (but better—I tell them what they actually need, not just what they thought they wanted). They trust me with their brands, they come back for more, and they always say: “You just get it.”

Fun facts about me

I live in Valencia

But I always say it’s like going on a date with someone really nice you’re just not into. No sparks. But hey—the community here? Chef’s kiss.

Gym life

I workout every day, yes. Am I a gymrat? Mmm...I go to the gym not because I love it… but because I love leaving it.

My design style?

Clean, bold, impactful, made to standout and last. Just like the women I work with.

In speed we trust

I believe in getting things DONE. Fast. Efficient. No pixel-wrangling chaos.

My philosophy

I’m obsessed with chai lattes, dad jokes, and giving women the tools to build businesses they don’t need to escape from.

My favorite thing

To eat, I'll try everything once, I actually studied international cuisine but decided to not pursue it as a career and just enjoy.

…and you’re ready to feel clear, confident, and proud of your brand, let’s make it happen.

If you’ve been doing this on your own long enough…

Building bold brands for women who are done playing small. Designed in Framer, fueled by chai, and backed by weekly coworking vibes.

Copyright © 2025 Patricia Ordóñez | Rara Design. All Rights Reserved