A playful photo of Patricia as a toddler, hinting at her lifelong love of design
A playful photo of Patricia as a toddler, hinting at her lifelong love of design
A playful photo of Patricia as a toddler, hinting at her lifelong love of design

About me

About me

About me

Helping big ideas grow into bold brands since I can remember

Hey, I’m Patricia, brand & web designer, decision-fatigue eliminator, and your go-to creative partner who actually gets it.

Patricia, creative business owner walking with her laptop in hand in a bright office

I work with businesses that are done patchworking their visuals and DIY-ing their growth.

They know who they are, they know who they serve, and now they’re ready for a brand that shows it. I bring memorable, timeless design to the table, fast, strategic, and built for momentum. Because the faster you look the part, the faster you grow into it.

So, how did I get here?

Technically, I’ve been designing since I was 7. I made my mom’s business cards and I saw how memorable they were. I had the best damn school flyers. But growing up in Venezuela, the only careers people respected were the “serious” ones: doctors, lawyers, engineers. So I studied Environmental Science (which I did love)... but I couldn’t stay away from design.

I kept creating on the side, studied design and communications on my own, took every course I could find (from CalArts, Google, you name it), and eventually realized: this isn’t just a passion. It’s a calling.

The final push? A free domain and hosting offer from Yahoo during the pandemic. I said “F*ck it, this is my chance” and I never looked back.

Patricia Ordoñez, brand and web designer founder of Rara Design Studio, sitting down smiling at the camera in a bright studio
Patricia Ordoñez, brand and web designer founder of Rara Design Studio, sitting down smiling at the camera in a bright studio
Patricia Ordoñez, brand and web designer founder of Rara Design Studio, sitting down smiling at the camera in a bright studio
  • Patricia standing in front of a map during her solo trip through South America
  • A playful photo of Patricia as a toddler, hinting at her lifelong love of design
  • Patricia standing in front of a map during her solo trip through South America
  • A playful photo of Patricia as a toddler, hinting at her lifelong love of design
  • Patricia standing in front of a map during her solo trip through South America
  • A playful photo of Patricia as a toddler, hinting at her lifelong love of design

What I bring to the table (besides a mean lasagna)

Over the last decade, I’ve lived in 5 countries, worked in everything from customer service to NGO leadership, taught, learned, and built my own business from scratch, just like you.

I know what it’s like to be an immigrant, a founder, and to juggle it all while still feeling like you have to prove yourself. I’m not here to give you more to do, I’m here to make things easier. No endless questionnaires. No complicated to-do lists. Just clear systems, fast turnarounds, and a process that frees up your time so you can focus on what actually matters.

My favorites

I design in Figma (or Canva if you prefer) and build primarily in Framer because it’s flexible, beautiful, and lets us go from concept to live site without the tech drama (and yes, I’ll handle all the annoying parts).

Outside of client work, I also host a podcast and run a weekly coworking community online and in person, because building your brand shouldn’t be lonely. It’s not just about design, it’s about creating a business and life you actually want.

Clients say working with me feels like I read their minds (but better, I tell them what they actually need, not just what they thought they wanted). They trust me with their brands, their clients, they come back for more, and they always say: “You just get it.”

Fun facts about me

I live in Valencia

But I always say it’s like going on a date with someone really nice you’re just not into. But hey, the community here? Amazing!

The city center of Valencia Spain

I live in Valencia

But I always say it’s like going on a date with someone really nice you’re just not into. But hey, the community here? Amazing!

The city center of Valencia Spain

I live in Valencia

But I always say it’s like going on a date with someone really nice you’re just not into. But hey, the community here? Amazing!

The city center of Valencia Spain

Gym life

I workout every day, yes. Am I a gymrat? Mmm...I go to the gym not because I love it… but because I love leaving it.

Gym photo focused on barbells

Gym life

I workout every day, yes. Am I a gymrat? Mmm...I go to the gym not because I love it… but because I love leaving it.

Gym photo focused on barbells

Gym life

I workout every day, yes. Am I a gymrat? Mmm...I go to the gym not because I love it… but because I love leaving it.

Gym photo focused on barbells

My design style?

I love clean, bold, impactful, made to standout and last. Just like the businesses I work with. Trends are boring.

Logo design for La Pera ELE, a Spanish teacher

My design style?

I love clean, bold, impactful, made to standout and last. Just like the businesses I work with. Trends are boring.

Logo design for La Pera ELE, a Spanish teacher

My design style?

I love clean, bold, impactful, made to standout and last. Just like the businesses I work with. Trends are boring.

Logo design for La Pera ELE, a Spanish teacher

In speed we trust

I believe in getting things DONE. Fast. Efficient. No pixel-wrangling chaos. It took me a while but now I know, action is queen.

A woman working on her laptop in a bright office

In speed we trust

I believe in getting things DONE. Fast. Efficient. No pixel-wrangling chaos. It took me a while but now I know, action is queen.

A woman working on her laptop in a bright office

In speed we trust

I believe in getting things DONE. Fast. Efficient. No pixel-wrangling chaos. It took me a while but now I know, action is queen.

A woman working on her laptop in a bright office

My philosophy

I’m obsessed with chai lattes, dad jokes, and giving people the tools to build businesses they don’t need to escape from.

A cup of chai latte

My philosophy

I’m obsessed with chai lattes, dad jokes, and giving people the tools to build businesses they don’t need to escape from.

A cup of chai latte

My philosophy

I’m obsessed with chai lattes, dad jokes, and giving people the tools to build businesses they don’t need to escape from.

A cup of chai latte

My favorite thing

Eating, getting flowers, going to museums, exploring Valencia and dancing salsa. Is there anything else important in life?

Close-up of pink peonies

My favorite thing

Eating, getting flowers, going to museums, exploring Valencia and dancing salsa. Is there anything else important in life?

Close-up of pink peonies

My favorite thing

Eating, getting flowers, going to museums, exploring Valencia and dancing salsa. Is there anything else important in life?

Close-up of pink peonies

If you’ve been doing this on your own long enough…

…and you’re ready to feel clear, confident, and proud of your brand, let’s make it happen.

Patricia Ordoñez, brand and web designer founder of Rara Design Studio, sitting down looking to the side towards the text in a bright studio
Patricia Ordoñez, brand and web designer founder of Rara Design Studio, sitting down looking to the side towards the text in a bright studio
Patricia Ordoñez, brand and web designer founder of Rara Design Studio, sitting down looking to the side towards the text in a bright studio