Helping big ideas grow into bold brands since I can remember
Hey, I’m Patricia, brand & web designer, decision-fatigue eliminator, and your go-to creative partner who actually gets it.
I work with businesses that are done patchworking their visuals and DIY-ing their growth.
They know who they are, they know who they serve, and now they’re ready for a brand that shows it. I bring memorable, timeless design to the table, fast, strategic, and built for momentum. Because the faster you look the part, the faster you grow into it.
So, how did I get here?
Technically, I’ve been designing since I was 7. I made my mom’s business cards and I saw how memorable they were. I had the best damn school flyers. But growing up in Venezuela, the only careers people respected were the “serious” ones: doctors, lawyers, engineers. So I studied Environmental Science (which I did love)... but I couldn’t stay away from design.
I kept creating on the side, studied design and communications on my own, took every course I could find (from CalArts, Google, you name it), and eventually realized: this isn’t just a passion. It’s a calling.
The final push? A free domain and hosting offer from Yahoo during the pandemic. I said “F*ck it, this is my chance” and I never looked back.
What I bring to the table (besides a mean lasagna)
Over the last decade, I’ve lived in 5 countries, worked in everything from customer service to NGO leadership, taught, learned, and built my own business from scratch, just like you.
I know what it’s like to be an immigrant, a founder, and to juggle it all while still feeling like you have to prove yourself. I’m not here to give you more to do, I’m here to make things easier. No endless questionnaires. No complicated to-do lists. Just clear systems, fast turnarounds, and a process that frees up your time so you can focus on what actually matters.
My favorites
I design in Figma (or Canva if you prefer) and build primarily in Framer because it’s flexible, beautiful, and lets us go from concept to live site without the tech drama (and yes, I’ll handle all the annoying parts).
Outside of client work, I also host a podcast and run a weekly coworking community online and in person, because building your brand shouldn’t be lonely. It’s not just about design, it’s about creating a business and life you actually want.
Clients say working with me feels like I read their minds (but better, I tell them what they actually need, not just what they thought they wanted). They trust me with their brands, their clients, they come back for more, and they always say: “You just get it.”
Fun facts about me
If you’ve been doing this on your own long enough…
…and you’re ready to feel clear, confident, and proud of your brand, let’s make it happen.
