Cassia, A High-End OBM Website Template

Client:

Cassia

Industry:

OBM / Luxury

Package:

Brand & Web design

Tools:

Figma & Framer

Homepage for Cassia an OBM premium website template
Homepage for Cassia an OBM premium website template
Homepage for Cassia an OBM premium website template
Mobile version of Cassia website design
Mobile version of Cassia website design
Mobile version of Cassia website design

Goal:

Create a luxury brand and website for an OBM agency.

Challenge:

The goal was to create a luxury-level website template that would stand out in a crowded market, one that not only looked beautiful but was also highly functional, easy to customize, and conversion-focused. It needed to feel elevated yet approachable, and communicate authority, clarity, and warmth in equal parts.

Solution:

I redesigned the original concept from the ground up refining everything from the color palette to the typography and layout flow. Every element was chosen to feel modern, clean, and aligned with a global, high-end audience.

Aesthetic & Branding:

  • A refined, neutral color palette paired with elegant serif and sans serif fonts to convey professionalism and understated luxury.

  • A layout built for clarity and trust, balancing whitespace, compelling CTAs, and ease of use.

Structure & Strategy:

  • Fully built-out Framer website including homepage, services, blog, contact, FAQs, legal pages, and a dedicated OBM Academy section.

  • Clear and strategic copywriting tailored to OBMs and service providers ready to scale their business.

  • SEO-optimized page structure and marketplace-ready descriptions for both LemonSqueezy and Framer.

Results:

  • Market-Ready Template: A polished, ready-to-use website that can be launched in hours, not weeks.

  • Premium Positioning: The design and structure position any OBM or service provider as trustworthy, organized, and high-value.

  • Portfolio Highlight: This project lives in the luxury section of my portfolio and demonstrates my ability to blend clean design with strategic messaging.

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