EcoRobotik. Branding a Movement for Sustainable Innovation
Client:
EcoRobotik
Industry:
Robotics Education
Package:
Brand design
Tools:
Figma, Canva
Goal:
Create a complete brand identity to launch their robotics education platform and later update it to support their expansion, including signage and materials for their first U.S. store.
Challenge:
When EcoRobotik first launched, they needed a full brand identity that could capture their unique mission: teaching kids and teens how to innovate sustainably through robotics. Four years later, as they prepared to open a store in Arizona and expand globally, they needed:
A brand refresh with an expanded color palette.
Updated brand guidelines, fully translated into English.
Store signage that reflected their eco-innovative spirit.
A professional pitch deck to secure new funding.
Solution:
My collaboration with EcoRobotik covered both their original brand creation and their latest updates:
Branding Creation:
Designed their original logo, color palette, typography system, and brand aesthetic from scratch.
Focused on combining futuristic robotics themes with eco-friendly values to create a unique, approachable identity.
Brand Refresh and Expansion:
Added new complementary colors to their brand to reflect growth and adaptability while keeping sustainability at the core.
Updated and expanded their brand guidelines for internal and global use, delivering a full English version for new markets.
Deliverables:
In-Store Signage: Designed welcoming, modern signage for their Arizona location.
Social Media Templates: Refreshed designs to align with the updated color palette.
Pitch Deck: Developed a sleek, compelling presentation to secure investor funding.
Worksheets: Designed a series of worksheets they'd use in their lessons.
Design Details:
Maintained the balance between technology and environmental values across all materials.
Designed assets with flexibility in mind, allowing the brand to scale across different countries and markets.
Results:
Brand Longevity: EcoRobotik continues to proudly use the original brand identity I created, updated to grow with them as they expand.
Market Expansion: Their Arizona store launch was supported with cohesive branding and visually strong in-store experiences.
Client Satisfaction: EcoRobotik remains a loyal client, trusting me to translate their vision into design at every stage of their journey.
Testimonial:
Patricia did an excellent job. I'm incredibly happy because she was very professional and prompt. She provided us with the trademark manual in both English and Spanish, which is a huge advantage. It's very clear and includes all the necessary forms for our attorney to register the trademark. She understood what we wanted with the trademark and asked important and necessary questions to achieve the final result within the deadline. We are very grateful for Patricia's work.
Gabriela Gabaldón
