Property Filter WordPress to Framer Redesign & CMS
Client:
Property Filter
Industry:
SaaS
Package:
Website Redesign
Tools:
Framer
Goal:
Redesign their website to reflect a modern, user-friendly experience while simplifying content management for their team.
Challenge:
Property Filter’s marketing team struggled with their existing WordPress website, finding it outdated, clunky, and difficult to manage. Their main concerns were:
Tedious and error-prone CMS updates.
A website that felt disconnected from their innovative app, which was undergoing a redesign.
A tight timeline and a need to connect with a non-tech-savvy audience.
The client also wanted to avoid complex interactions that could alienate their target audience but initially hesitated to simplify the design.
Solution:
I provided a streamlined redesign that addressed their pain points:
Modern, approachable design: I proposed a warm beige-gray palette to convey approachability and professionalism, accented with a bright blue to inject energy and vibrancy.
CMS Collections for scalability: Built two CMS collections on Framer, one for their resource library and another for managing over 100 custom landing pages linked to partner promotions. The CMS setup made creating and managing pages seamless for their team.
Tailored simplicity: While the client initially wanted intricate animations, I guided them toward a clean, user-focused design that resonated better with their non-tech-savvy audience.
Results:
The redesigned website not only simplified their workflows but also gave Property Filter a visually cohesive and modern online presence.
Ease of use: The marketing team embraced Framer’s intuitive interface, making updates and content creation effortless.
Improved branding: The color palette and design choices aligned the website with the company’s values, leaving a lasting impression on the team.
While the project faced delays due to content delivery challenges, the end result successfully delivered on their key needs, with the client expressing excitement over how much easier their lives had become post-launch.
