The Power of Multiple CTAs on Your Website

Let me guess—you have one call-to-action on your site that says something like “Book a call” or “Work with me,” right?

That’s cute… but it’s not enough. 💅

If you want your website to actually convert, you need to think bigger. One CTA doesn’t fit every visitor. Let’s talk about why multiple CTAs (calls-to-action) are essential—and how to use them right.

Not Everyone Is Ready to Buy *Right Now*

This is the biggest mistake I see: designing your site like every visitor is ready to throw money at you the second they land.

Spoiler: They’re not.

Some people are just discovering you. Some are lurking quietly, watching your vibe. Others are almost ready but need more time. And then there’s your hot lead who just needs a link to pay you.

One CTA won’t serve all of them.

The 3 Types of CTAs You Need

Instead of relying on that one “Book Now” button, make your site work harder by offering options based on where people are in their decision-making journey:

1. Low-Commitment CTA (For the “just browsing” crowd)

Think:

• Download a freebie

• Sign up for your newsletter

• Follow you on Instagram

• Read a blog post

These are small yeses that warm them up without asking for too much.

2. Mid-Commitment CTA (For the “curious but not quite ready” folks)

Think:

• Book a discovery call

• Watch a case study or testimonial

• View your services breakdown

These help them learn more and move one step closer to trusting you.

3. High-Commitment CTA (For the “take my money” people)

Think:

• Buy now

• Book a Design Day

• Join the program

• Secure your spot

These are for visitors who are already convinced—they just need a clear next step.

Where Should You Put These CTAs?

Your CTAs should be strategically scattered—not spammed—throughout your website:

• Header/nav bar: Usually one clear main CTA (like “Book a Call”)

• Homepage: Include low, mid, and high-commitment CTAs as you guide them through your offers

• Footer: Perfect spot for newsletter signups or low-pressure links

• Service pages: Mid-to-high CTAs based on the depth of content

• Blog posts: Add CTAs that match the reader’s likely intent (like “Want more tips like this? Subscribe”)

Why This Works

Having multiple CTAs:

• Meets people where they are

• Reduces decision fatigue

• Increases conversions

• Makes your brand feel thoughtful (and not pushy)

It’s basically the digital version of saying, “No pressure—but here’s how I can help when you’re ready.”

Bonus Tip: Keep the Messaging Consistent

Even with different CTAs, your tone and vibe should feel consistent. You’re not a robot—you’re a whole brand. So whether you’re offering a freebie or asking someone to pay €3,000, make sure it all feels you.

Bonus Tip #2: Keep the Brand Consistent

Make sure your main CTA, for example "Book a Call", is always presented with the same color, the other ones can vary, but try to make ti easy for people to recognize whenever they see this color combo, that's a CTA.

Final Thoughts: One CTA Is Not Enough

Your website is not a one-size-fits-all experience. Your audience is made up of people at different stages, with different needs—and your calls-to-action should reflect that.

So go ahead, mix it up.
Let them explore.
Let them commit when they’re ready.
But give them more than one door to walk through.

Need help building a strategic, CTA-rich website that actually converts? That’s literally my job—reach out anytime. 💻✨