Brand identity and website design for an online language school with Caribbean vibes
Client
Kanka
Service
Brand and website design
Overview
A fun and unique brand for an online language school referencing the founder´s Mexican roots with Mayan textile symbols and Caribbean color palette and a consistent clean website with an e-commerce and multilingual functionality.
The goal
Design a fun and modern brand for an online Spanish school. The owner is from Mexico and she did not want a brand that represented the Spanish flag like most. We talked about the Caribbean, fun and personalized classes as well as the personal meaning that the frog symbol has for her.
Design a fun and modern brand for an online Spanish school. The owner is from Mexico and she did not want a brand that represented the Spanish flag like most. We talked about the Caribbean, fun and personalized classes as well as the personal meaning that the frog symbol has for her.
Design a fun and modern brand for an online Spanish school. The owner is from Mexico and she did not want a brand that represented the Spanish flag like most. We talked about the Caribbean, fun and personalized classes as well as the personal meaning that the frog symbol has for her.
Process and results
I created a moodboard based on the colors of the Caribbean sunrise, fun and intense. I decided to include the nickname of the owner of the company that refers to a little frog and finally I linked it with Mayan textile symbols. The result is a fun and unique brand that is ready to grow over the years and flexible enough to include other languages.
Her website has a clean and consistent on-brand design, built on WordPress with an e-commerce and multilingual functionality includes a basic SEO setup.
I created a moodboard based on the colors of the Caribbean sunrise, fun and intense. I decided to include the nickname of the owner of the company that refers to a little frog and finally I linked it with Mayan textile symbols. The result is a fun and unique brand that is ready to grow over the years and flexible enough to include other languages.
Her website has a clean and consistent on-brand design, built on WordPress with an e-commerce and multilingual functionality includes a basic SEO setup.
I created a moodboard based on the colors of the Caribbean sunrise, fun and intense. I decided to include the nickname of the owner of the company that refers to a little frog and finally I linked it with Mayan textile symbols. The result is a fun and unique brand that is ready to grow over the years and flexible enough to include other languages.
Her website has a clean and consistent on-brand design, built on WordPress with an e-commerce and multilingual functionality includes a basic SEO setup.
Deliverables
Logo suite
Brand guidelines
WordPress website
Ecommerce
Multilingual
Worksheets
Stationery
Social media templates
Logo suite
Brand guidelines
WordPress website
Ecommerce
Multilingual
Worksheets
Stationery
Social media templates
Logo suite
Brand guidelines
WordPress website
Ecommerce
Multilingual
Worksheets
Stationery
Social media templates
She got all my ideas and expectations in one minute. She designed something very authentic, fresh and appropriate for my business. I recommend her services and I hope to work with her in the future.
She got all my ideas and expectations in one minute. She designed something very authentic, fresh and appropriate for my business. I recommend her services and I hope to work with her in the future.
She got all my ideas and expectations in one minute. She designed something very authentic, fresh and appropriate for my business. I recommend her services and I hope to work with her in the future.
Anaheli V - Owner.
Anaheli V - Owner.
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Get in touch
I´m excited to discuss your project!
Please contact me at:
©2024 rara. All rights reserved.
Get in touch
I´m excited to discuss your project!
Please contact me at:
©2024 rara. All rights reserved.