Full brand and website design for a language teacher

Client

La Pera ELE

Service

Brand and website design

Overview

Ana de la Hera is a sweet and fun Spanish teacher specializing in working with kids in Poland. She wanted to take the leap to work independently and have a strong brand that would support her in her journey. This project goes beyond the basics of a Brand Identity, I helped her choose the right tools, develop her brand strategy along with her visual identity, develop her first course and redesign her worksheets and ebooks to start making passive income with her new online store on Gumroad.

The goal

Ana is a sweet and fun language teacher that needed her brand to reflect her, she wanted to work on a brand redesign, build a website, set up an online store to start getting passive income from the loads of worksheets she has developed over the years as well as develop her first online course.

Process and results

She was very busy so we split the project into 3 phases, on the first one I developed her new brand identity (with zero reviews) that visually reflects the nature of her lessons and her personality. On the second phase I created her WordPress website as an informational site linking to her Gumroad store. Finally I worked on designing her first course which is a downloadable PDF for Erasmus students travelling to Spain.

After just a couple of weeks she started to get sales on her passive income worksheets, feels confident sharing and updating her website and in working with higher paying clients.