How to Choose the Perfect Domain Name

Choosing a domain name might feel simple at first—until you sit down to actually do it, right? Suddenly you're thinking: “Does it sound professional enough? Is it easy to spell? Wait, should I add my city? Or my service?”

Breathe. I've got you. Here’s your clear, easy, no-stress guide to choosing the perfect domain name.

Step 1: Keep It Simple and Short (Yourbusiness name)

Your domain should be easy to remember and quick to type.

• Avoid complicated spellings or long phrases.

• No dashes, underscores, or weird abbreviations (trust me, nobody will remember those).

• Ideally, keep it under 15 characters.

Example: "holarara.com" is easier to recall than "website-design-by-rara-studio.com" (yikes!).

Step 2: Easy Spelling = Easy Sharing

If you have to constantly spell it out for people, you're doing it wrong.

• Ask yourself: Could someone type this easily after hearing it once?

• Avoid words that can be misspelled easily.

• Stay clear of numbers ("2" vs. "two") or tricky homophones ("site" vs. "sight").

Example: "creativestudio.com" beats "cre8tivstudio.com" every single time.

Step 3: Consider Your Keywords (But Don’t Force It)

If it naturally fits your business, including a relevant keyword is helpful—but don't make it awkward.

• A domain like "webdesignwithsarah.com" clearly states what you do.

• Avoid overly keyword-stuffed names like "bestbranddesignagencyservices.com" (Google hates this, people too).

Step 4: Check Social Handles and Trademark

Before committing, check if the domain matches available social media handles and isn't trademarked:

• Quick trademark check (search your local trademark office database or Google it).

• Ensure matching handles (Instagram, LinkedIn, TikTok) are available for consistency across platforms.

Step 5: Stick to .com (Usually)

“.com” domains remain the gold standard—they’re trusted, professional, and memorable.

• If ".com" isn’t available, ".co" or ".studio" might be okay—but always prioritize .com first.

• Avoid obscure extensions that can confuse people (".xyz," ".net," ".biz," etc.).

Step 6: Think Long-Term

Your business will evolve, so pick a domain flexible enough to grow with you.

• Avoid overly specific names tied to one product or city unless you're absolutely sure your niche won’t change.

• Leave room for expansion into new offerings down the road.

Quick Domain Name Checklist (Save This!)

✅ Short, memorable, easy to spell
✅ Matches your brand’s vibe
✅ Available as a ".com" domain
✅ Not trademarked
✅ Social handles available
✅ Flexible for future growth

Bottom Line: Your Domain Is Your Digital First Impression

Your domain is more than just a URL—it’s your first online impression. Keep it clear, simple, professional, and easy-to-share, and you're setting yourself up for success right from the start.

Still stuck? Grab a notebook, brainstorm freely, or DM me—I’m always happy to help!