Brand identity, interactive PDF and editorial design for a language school in Poland

Client

Hiszpanska Ksiazka

Service

Brand identity

Overview

La Mancha is a language school located in Poland they wanted to develop a brand for their new bookstore so they wanted to keep the same color palette and typography but have a different logo for the business. They also had a few editorial projects they wanted to develop: a calendar with tips on the Spanish language, a textbook for their students both printed and with a digital version, I offered to make it interactive and they were very excited about it.

The goal

Hiszpańska Książka is a polish bookstore that is a part of "La Mancha", a polish language school specialized in teaching Spanish to polish people, so, the bookstore shares the same goal, to provide literature and text books in Spanish, hence their name that translates to "Spanish book".

The owner contacted me to create a logo for this new business that should connect visually with the language school but should also have its own personality, so to speak. She allowed me to be creative an develop a concept for this icon, beyond the typical look.

They also wanted to develop a new book to help their students to practice Spanish as well as a yearly calendar with fun facts about the Hispanic world.

Process and results

The main idea on the visionboard was to emphasize the action, to read, we decided to maintain the main brand´s colour palette which relates to the Spanish flag and also, I included a "tilde" that little accent on top of a letter that you can find both in spanish and in polish languages.

I sketched a few different ideas, I wanted to include the h and k letters on the icon and eventually I was able to find a way to integrate them and the "tilde" so it would all look like a person reading.

I decided to highlight the word książka (book), the main product they offer, and decided to keep the words in caps so they would remain visually separated since both words in lowercase display too many ups and downs.

For the book we did a printed and an interactive PDF version with fun exercises and illustrations.

We created a yearly version of the calendar and a teacher type of calendar dedicating each month to a different Spanish speaking country.

For the book we did a printed and an interactive PDF version with fun exercises and illustrations.

We created a yearly version of the calendar and a teacher type of calendar dedicating each month to a different Spanish speaking country.

For the book we did a printed and an interactive PDF version with fun exercises and illustrations.

We created a yearly version of the calendar and a teacher type of calendar dedicating each month to a different Spanish speaking country.