Complete brand redesign and UI design for an international lab

Client

Hasanah laboratories

Service

Brand and website design

Overview

Hasanah came to me with an outdated brand design wanting to incorporate all aspects of their business and represent them subtlety while communicating with their audience the level of quality and security they provide. I focused on the color palette and soft shapes to accomplish their goals.

The goal

Redesign the company´s brand to fit the new perspective. Hasanah is a laboratory with 3 branches and the name means protection so they wanted to keep the shield abstract shape but have a different approach that could make it feel more friendly and open.

Redesign the company´s brand to fit the new perspective. Hasanah is a laboratory with 3 branches and the name means protection so they wanted to keep the shield abstract shape but have a different approach that could make it feel more friendly and open.

Redesign the company´s brand to fit the new perspective. Hasanah is a laboratory with 3 branches and the name means protection so they wanted to keep the shield abstract shape but have a different approach that could make it feel more friendly and open.

Process and results

I focused on rounded shapes and used transparency to join the 3 branches, referencing one of their main values. I decided to use a color palette that would refer to health, cleanliness and trust and used typefaces that would work well both in Arabic and English.

I focused on rounded shapes and used transparency to join the 3 branches, referencing one of their main values. I decided to use a color palette that would refer to health, cleanliness and trust and used typefaces that would work well both in Arabic and English.

I focused on rounded shapes and used transparency to join the 3 branches, referencing one of their main values. I decided to use a color palette that would refer to health, cleanliness and trust and used typefaces that would work well both in Arabic and English.

Deliverables

  • Full brand suite

  • Brand guidelines

  • Stationery

  • Pitch deck

  • Brand Book

  • Website design

  • Full brand suite

  • Brand guidelines

  • Stationery

  • Pitch deck

  • Brand Book

  • Website design

  • Full brand suite

  • Brand guidelines

  • Stationery

  • Pitch deck

  • Brand Book

  • Website design

The design is great, thank you.

The design is great, thank you.

The design is great, thank you.

Mohannad S - Marketing
Mohannad S - Marketing

Get in touch

I´m excited to discuss your project!

Please contact me at:

Get in touch

I´m excited to discuss your project!

Please contact me at: