Brand & Website Design
Hasanah
Business Name
Hasanah laboratories
Features & deliverables
- Brand Strategy
- Brand Manual
- Logo in different formats and versions
- Website Strategy & design
- Stationery design
- ID card design
- Forms and docs design
Categories
Brand Identity Design
Web Design
Industry
Science
The goal
Redesign the company´s brand to fit the new perspective. Hasanah is a laboratory with 3 branches and the name means protection so they wanted to keep the shield abstract shape but have a different approach that could make it feel more friendly and open.
Process & results
I focused on rounded shapes and used transparency to join the 3 branches, referencing one of their main values. I decided to use a color palette that would refer to health, cleanliness and trust and used typefaces that would work well both in Arabic and English.
