BRAND IDENTITY DESIGN| WEBSITE DESIGN & DEV

Kanka

2021-2022

DELIVERABLES

  • Brand development
  • Source files
  • Brand Manual
  • Letterhead
  • Instagram posts templates
  • Website on WordPress

SOFTWARE

  • Illustrator
  • Figma
  • WordPress – Divi – Woocommerce – h5p
  • Canva

The goal

Design a fun and modern brand for an online Spanish school. The owner is from Mexico and she did not want a brand that represented the Spanish flag like most. We talked about the Caribbean, fun and personalized classes as well as the personal meaning that the frog symbol has for her.

Podcast cover - Kanka
Kanka Brand Manual
Moodboard - Kanka
Letterhead - Kanka

Process and results

I created a moodboard based on the colors of the Caribbean sunrise, fun and intense. I decided to include the nickname of the owner of the company that refers to a little frog and finally I linked it with Mayan textile symbols.

The result is a fun and unique brand that is ready to grow over the years and flexible enough to include other languages.

Kanka Website design

Website design and development

The website required specific characteristics so they could provide online classes and collateral materials for their students.

I developed it on WordPress using Divi and a few CSS changes. I added an online store with Woocommerce so students could buy a lessons package and book their classes right away.

I also set up a blog section with h5p so Ana could develop exercises to help her students learn Spanish in a more efficient way.

Client feedback

“Patricia designed my logo and website. She did an amazing job! She understood my idea and created exactly what I was expecting. Her ideas are fresh and innovative. I can truly see passion in everything she delivered. Totally recommended!”

Anaheli V – Kanka

Posts templates

I also set up a series of templates to keep the brand looking consistent in their social media. These templates were created using a combination of Illustrator and Canva so the client could edit them easily in the future.

Instagram posts

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