Kanka

BRAND DESIGN

Kanka is a small business dedicated to teaching languages, specifically Spanish as a second language. They use a completely personalized approach, adapting every class to their student´s needs and goals.

Kanka´s graphic mark consists of an isotype and logotype.
The logotype is the business´ name in a modern typeface modified with rounded edges to provide a more approachable feel.
The isotype is the abstract shape of a frog looking to the right, to the future. Its shape is based on Latin American indigenous symbology.
It´s a versatile graphic mark for a business with an original view on the language learning process, it´s designed to accompany them throughout their growing and evolution process in the years to come.